How I built, Scaled & Sold My First agency To Private Equity and what I'm doing differently this time.

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# 1 - The one metric I wish I knew before selling my agency so I would have gotten even more money

#2 - The one key strategy that took my first agency from $500k/yr to $4M/yr (without ever dipping below 33% margins)

#3 - How I’m using a true value ladder now to take strangers from “free” to $1k/mo to $3k+/mo retainers while also landing $10k, $25k & $50k AI driven consulting agreements.

#4 - The 3 “Freedom Systems” I’m using in my new agency to scale fast without burnout

Why should you pay attention to Jimmy Nicholas?

Named Marketer of the Year in 2013 by the world's largest direct response marketing group (GKIC) led by Dan Kennedy
Built an agency from scratch to about $4 million in revenue with more than 42% profit margins at the time of exit
Sold his first agency to private equity—when everyone said selling it was impossible
Featured at Harvard to speak on the intersection of purpose, profit, and performance
Now with his non-compete up, he is building an agency again—but with a different model— that still prioritizes freedom, systems, and real client success but includes AI and providing more value for clients with a true value ladder
Also raising capital for agency clients (you’ll see why in the training)
Husband, father and all-around great guy

Jimmy speaking live and spending quality time with family—because real wealth means freedom beyond just financial success